I was invited to a collective exhibition about artificial intelligence. The premise was good. That whole machine that writes, paints, and composes depends on something tiny: a plug. The massive sustained by the minuscule. Hence the sign, 'do not unplug, AI at work,' like the one you hang when someone is working inside.

I could have made a single poster. One message, one stance, one winning punchline. I find that very hard to do, it must be my advertising background. On top of that, AI doesn't have just one problem. It doesn't attack just one part of us. It touches work, money, originality, fear, faith, ego, hierarchies, the system, truth. Summing it up in a single idea would have been a lie.

That’s why I made many. A series of posters that purposely contradict each other. One says it’s all about the money. Another, that it messes with us to be reproducible. Another, that execution is dead. Another asks us to trust the future. Another warns that this time is different—which is what is always said. Some point to the specific names running all of this. Others dwell on the small, quiet doubts.

None of them is right on its own. Together they map out a landscape, not a verdict. A map of what we hope for and what we fear at the very same time.

I used the poster format, which belongs to advertising and propaganda—the tools of persuasion. But here, it’s not selling anything. It’s asking. Each poster is a question thrown into the future. Do we applaud, or do we unplug?

The only honest position I found is to hold all the contradictions at once. To stop believing everything is black or white, and get used to navigating the grays.